Free resources
Practical tools for validating a startup idea before you build it. Free, no fluff. Each one also enrolls you in the 5-day Build-or-Kill Sprint.
Build-or-Kill Scorecard
Score your idea on 7 dimensions and get a straight build, look-closer, or kill verdict.
Mom Test Interview Kit
Customer-interview questions that get honest answers, not compliments.
Reddit Gripe-Hunting Swipe File
Subreddits and search strings that surface real, paid-for pain.
Rather skip the manual work?
Run your idea through Olune for a build-or-kill verdict on live data, in about 8 minutes.
Test your idea →