Done-with-you validation

Why this exists

Olune tells you, free and in about eight minutes, whether one specific idea holds up. That is genuinely enough for most people, and it is where most people should stop.

It stops being enough when the amount on the table makes being wrong personal. Not because the money is gone, but because eighteen months are. At that point the useful thing is not a faster answer. It is someone doing the fieldwork with you, who is willing to tell you to walk away.

How it runs

1. 01

   We start from your constraints, not a list

   Capital, timeline, city, what you are actually good at, and what you will refuse to do. Half of most shortlists dies here, because those options were never available to you in the first place.

2. 02

   We go and look

   Complaint mining where your buyers already talk, the competitors quietly winning, what the demand data does and does not show, and the unit economics at your price point rather than a generic one.

3. 03

   We test the strongest two with real buyers

   Interviews, a smoke test, or a concierge run, whichever the idea actually needs. This is the part almost nobody does before committing money, and it is the part that changes the answer most often.

4. 04

   You get a written go or kill on each

   The reasoning, the evidence behind it, and the assumptions still standing. Every number is sourced or labelled an assumption. If the honest answer is that none of them hold, that is what the document says.

When this is the wrong thing to buy

• ×You want someone to confirm a decision you have already made.
• ×You want a business plan for a bank or a visa. That is a document, not a decision.
• ×You want the deliverable more than the answer. If a kill verdict would annoy you, this will annoy you.
• ×Your question is small enough that the free validator answers it. Use that instead.

If two or more of those describe you, do not send the form. Run the free validator and keep your money.

Scope and price

Every engagement is scoped to the decision, so there is no package price. Tell me what you are deciding and roughly what you are deploying, and I will come back with a scope and a number, or tell you it is not worth doing. Engagements are limited, because the fieldwork is the product and it does not scale.