Market Size & Growth
Competition Level
Brutal and structurally stacked against newcomers. You compete with established sites that have domain authority and backlink moats, with brands publishing their own content, and increasingly with AI-generated pages flooding every niche. The search results that used to reward a careful writer now often answer the query directly or surface only big incumbents.
What Reddit is Saying (Real Signals)
Blogging and SEO communities report wave after wave of traffic collapse tied to Google's helpful-content and core updates, with some long-running sites losing most of their organic visits overnight. The recurring sentiment is that a blog dependent on Google search is fragile, and the few who still thrive have a real niche, an email list they own, and a product behind the content.
Keyword Demand & Search Intent
Informational search demand is still huge, but that is exactly the demand AI summaries are intercepting, so volume no longer reliably converts to clicks. The intent that still pays (commercial and transactional terms) is the most contested, which means high demand signals competition rather than opportunity for a new blog.
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